Case Studies
THE DOORS: The Young Lion Lives

Photographer Joel Brodsky’s iconic 1967 photograph of Jim Morrison (the “Young Lion Photo” as it came to be known) is one of the best-known rock n’ roll images of all time. This classic photo of Jim Morrison, arms outstretched, with a beaded necklace around his neck, is known and loved around the world.
To celebrate one of rock n’ roll’s greatest images (and greatest bands), the Slingshot team developed and executed a six-month product and engagement campaign called “The Young Lion Lives.” The campaign began with the release of a carefully-reconstructed, limited-edition, recreation of the Young Lion Necklace.
